It is an international meeting of series makers to expand the markets and reach of Spanish-language series, an initiative of the South Series and the Ministry of Foreign Affairs, European Union and Cooperation.
To better understand the influence of the series on the expansion of the Spanish language and to establish strategies to expand their markets. This is the main objective of the international meeting ‘Las series en español / El español en las series’ that started yesterday in the South Series and that will gather until tomorrow in the capital of Cadiz more than twenty creators, producers and experts to analyze the current state of the series in Spanish in the current audiovisual industry. This forum will bring together leading professionals from the Spanish and Latin American industry in Cadiz.
The series, which was inaugurated yesterday by the Deputy Director General of Spanish in the World, Guillermo López Gallego and the director of South Series, Joan Álvarez, continued with a meeting between Daniel Écija and Natalia Marcos. In the afternoon, the scriptwriter Javier Olivares, creator of the
Ministry of Time,
in a conversation moderated by Bruto Pomeroy, was presenting a journey through the world of the series.
Today began with a meeting between screenwriters José Luis Acosta and Guillermo Escalona, who discussed the situation of audiovisual production in the United States. In the afternoon, casting directors Eva Leira and Yolanda Serrano, introduced by producer Eva Cebrián, focused mainly on the acting work.
Tomorrow will be the last day of this meeting, which will begin by analyzing the rise of Spanish in the audiovisual sector, led by the General Director of Spanish in the World, Guillermo Escribano, while Fabia Buenaventura on behalf of ICEX, Luis Cueto, on behalf of the Spain Audiovisual Hub and Carlos Rosado, on behalf of the Spain Film Commission, will focus on policies for the internationalization of the audiovisual sector.
The Latin American vision will be provided by Max Sanguine, Paco Cordero, Manolo Cardona and Gastón Duprat, moderated by Luis Alegre, while Conchi Cascajosa, Gloria Saló and Diego Moldes will discuss the world map of Spanish-language series. Writers Virginia Yagüe, Leonardo Padrón, Carla Guimaraes and Ramón Salazar will participate in the last round table of tomorrow’s event.
El español en series / Las series en español’ brings together these days in Cadiz experts, actors, writers, producers, distributors and public policy makers to address the issue from two points of view: the promotion of Spanish and the scope of audiovisual creation, production and distribution. One of the objectives of the program is to promote greater collaboration between productions and professionals in all countries where the Spanish-language series industry is active, including the United States.
It is a joint initiative of the South Series and the Ministry of Foreign Affairs, European Union and Cooperation that is offered as a tool to better understand the influence of the series in the expansion of the Spanish language and to set strategies to expand its markets, given the interest that the Spanish-speaking industry awakens for the international industry. El español en series / Las series en español’ is being held for the first time in South Series and seeks to consolidate itself as a public-private platform to add to the success of Spanish-language series with the help of the entire industry in each country and the major platforms. It is designed for professionals working in the audiovisual industry or who want to enter it, and access is free with industry accreditation and for students accredited by the Festival.
South International Series Festival is a private initiative sponsored by the Consejería de Turismo, Cultura y Deporte de la Junta de Andalucía, co-financed with European funds, Ayuntamiento de Cádiz, Diputación de Cádiz, and the participation of Mediaset España as main media sponsor. Also collaborating in this first edition are Movistar Plus+, Spain Film Commission, Fundación SGAE, Fundación Bancaria Unicaja and Canal Sur.