Graduate in Law and Audiovisual Communication. Doctorate in Humanities and Communication with a thesis on measuring the success of audiovisual content on SVOD platforms. Niera is specialised in new audiovisual distribution models. Lecturer in Communication Studies at the Universitat Oberta de Catalunya and the Universitat Internacional de Catalunya. The impact of streaming platforms on the traditional audiovisual industry and the viewers is one of her main lines of research. She has given several lectures and talks, including a TED Talk on Netflix. Elena was selected by Forbes magazine as one of the 50 most influential women in the Spanish audiovisual industry. She is a regular contributor to Business Insider and El periódico. She is the author of several books and scietific papers. Her latest book is Streaming Wars: la nueva televisión (Libros Cúpula).
