With a degree in Audiovisual Communication, Irene Lara has nearly 30 years of experience in the audiovisual industry.
Throughout her career at Atresmedia, she has worked in different departments, which has allowed her to develop a global and strategic vision of the sector.
His work has been characterized by a constant focus on creativity, transversal strategy and innovation.
Currently, she leads the Content Marketing team, where she is in charge of planning and executing promotional strategies for the premieres of Antena 3, laSexta and the group’s other channels.
Her experience has allowed her to work closely with agents from the entire sector: media agencies, creative agencies, production companies and all the different departments of the Atresmedia Group, consolidating her ability to generate effective and high-impact campaigns.
A native of Madrid, Irene is also passionate about travel and art: cinema, literature and, above all, good TV series and programs. 
Irene Lanza
