';

The future of fiction in Europe

29 October, 2024
17:00 - 17:50
Sala 2. Palacio de Congresos

Keynote

  • Gloria Saló
    Gloria Saló
  • Elena Neira
    Elena Neira

Interveners

Gloria Saló, GECA Elena Neira, Dra.
UOC

Screenwriters Guild
Gloria Saló

DIRECTOR OF A PRODUCTION AND CONTENT CONSULTANCY

GECA (Gabinete de Estudios de Comunicación Audiovisual)

Expert in Audiovisual Formats and Markets, Creativity and Executive Production. She has been Director of International Markets and Communication, Head of Programmes, Head of New Projects, Content Director and Fiction Coordinator. She has participated and lectured at international events such as Iberseries, Conecta Fiction, Southseries MIP Cancun or Content Americas. She has worked in television channels such as Telecinco and audiovisual production companies. She holds a PhD “cum laude” in Audiovisual Communication from the Complutense University, teaches at professional masters and at the Francisco de Vitoria and Carlos III universities in Madrid, is an expert lecturer on the RTVE Haz project and participates in several university research projects. She writes and collaborates in the publication of books on the audiovisual sector: ¿Qué es eso del formato, Diccionario de Teorías Narrativas, El Entretenimiento en España, Intermedia, among others.

 

Elena Neira

Graduate in Law and Audiovisual Communication. Doctorate in Humanities and Communication with a thesis on measuring the success of audiovisual content on SVOD platforms. Niera is specialised in new audiovisual distribution models. Lecturer in Communication Studies at the Universitat Oberta de Catalunya and the Universitat Internacional de Catalunya. The impact of streaming platforms on the traditional audiovisual industry and the viewers is one of her main lines of research. She has given several lectures and talks, including a TED Talk on Netflix. Elena was selected by Forbes magazine as one of the 50 most influential women in the Spanish audiovisual industry. She is a regular contributor to Business Insider and El periódico. She is the author of several books and scietific papers. Her latest book is Streaming Wars: la nueva televisión (Libros Cúpula).