The festival, which will bring together the public and the industry and will set the trends in series for the coming season, aims to become a benchmark in the sector in the medium term and has Mediaset España as its main media partner.
Madrid, July 5, 2023. South International Series Festival, an event born with the aim of becoming a benchmark among series festivals and an industry that is experiencing unstoppable growth, has presented in Madrid the image of the poster of its first edition, designed by Ana Locking. In addition, those responsible for the event have advanced its main lines of programming.
For six days, from October 6 to 12, the capital of Cadiz will host the premiere of the great titles of the series season in 2024. And it will do so hand in hand with its protagonists in an event that promotes business for the industry and brings the general public closer to their idols.
“South Series is born to give more value to the series and to those who make them”, said in his speech the director of the event, Joan Álvarez.He highlighted the growing importance of this type of audiovisual productions both in the industry and among the public, and the need to complete the circuit of events dedicated to the sector with “a Class A festival that fills this gap. We have an extraordinary response from the industry, professionals, the public and institutions,” he added in his speech, thanking the entities and institutions present at the meeting held today in Madrid for their participation.
South Series has the main sponsorship of the Junta de Andalucía, through the Ministry of Tourism, Culture and Sports; with the support of the City Council of Cádiz; and with Mediaset España as media partner. Also collaborating in this first edition are Movistar Plus+, Canal Sur Radio and Television and the Unicaja Banking Foundation.
Manuel Villanueva, General Director of Contents of Mediaset España, has highlighted that “Mediaset España’s alliance with the South Series International Festival reinforces our commitment to the audiovisual sector and the Spanish series production industry. For years, Mediterráneo Mediaset España Group has been producing fiction and non-fiction products with great success in different windows, both for our channels and platforms. These include series such as ‘Entrevías’, ‘La que se avecina’ and ‘El Pueblo’, with incredible results after passing through our channels, and documentaries such as ‘Dulceida al desnudo’ and ‘Influencers: Sobreviviendo a las redes’, in the top 10 for weeks after their premiere on platforms”.
The poster for this first edition represents “the light of the south, the color of the sun reflecting on the sea and the joy of Cadiz, the spirit of having fun, being passionate and living the festivities through vibrant colors; but, in addition, the poster conveys the multiculturalism of the stories of the series, so the elements are mixed and combined in a kind of puzzle,” he explained. Ana Locking.
Arturo BernalThe Andalusian Minister of Tourism, Culture and Sport, indicated that “it was essential to have a forum in which to debate, reflect and see where the audiovisual phenomenon of series is heading. And the ideal place was Cadiz, the city of the stories that are produced in a natural way”. He also announced that “the South Series will offer a series of innovative activities, with top quality content and speakers of international impact”.
“South Festival comes to Cadiz at a perfect time. We share the values of cultural promotion, sensitivity and progress with this event, which places us on the map of audiovisual culture,” concluded the mayor of Cadiz, Bruno Garcia.
The audiovisual industry meets in Cadiz
South Series will bring together in Cadiz, from October 6 to 12, professionals from the audiovisual industry, creators, stars and the TV series audience in a week that will feature up to fifty premieres, 70 activities for professionals of the industry that will define the creative and business trends of the coming season.
The event will be programmed in different sections designed especially for the public. On the one hand,
will host the presentations of fiction and non-fiction premieres, with the novelties of the upcoming seasons. The audience will be able to enjoy a preview of the first chapters of these series, which will be introduced by their creative teams. While in
Series that are jewels
some of the great titles of recent seasons will be revived and new releases from independent production companies will be screened. There will also be a special window for Andalusian creations. In addition, South Series will host presentations of projects in development and the different platforms and distributors will have at the festival the ideal place to present previews of their programming.
The South Series organization expects the festival to become one of the biggest series events for the audiovisual industry in Southern Europe. One of the strategic lines that will mark the event is the intention to bring together the protagonists of the production and creation of Spanish-language series on both sides of the Atlantic. Within the framework of this meeting, actors, writers, producers and analysts from institutions in Spain, Latin America and the United States will meet in Cadiz. In addition, this year the United Kingdom will be the guest country, with the aim of enabling the Spanish audiovisual industry to develop business with this country, and will also pay special attention to the audiovisual industry in Africa.
The registration period for both industry professionals and specialized press will begin tomorrow.
The public, the protagonist
The South Series team is currently in the process of finalizing the programming and will soon announce the planned content previews. At the same time, a registration process for series has been set up which, in its first three weeks, has received more than 300 productions from more than twenty countries as far away as New Zealand, Argentina, Saudi Arabia, Uzbekistan, Taiwan, the Philippines and Iraq. The public will also be able to celebrate the series with their idols. During the South Series , tribute will be paid to several outstanding figures of the national and international seriéfilo panorama.
The series industry’s big bet
South International Series Festival is a private initiative sponsored by the Ministry of Tourism, Culture and Sport of the Regional Government of Andalusia, co-financed with European funds, with the collaboration of the City Council of Cadiz and the participation of Mediaset España as media partner. The Unicaja Foundation and Canal Sur are also collaborating in this first edition.