El español en series/las series en español: Las políticas de fomento e internacionalización del audiovisual.

Luis Cueto. Madrid, 1961.

Law degree from the Universidad Autónoma de Madrid and career civil servant with more than 35 years of public service in different ministries (Public Works, Interior, Justice, Labor…). He drafted the statute for public managers during his time at the Ministry of Public Administration.

He has held positions such as director of human resources and budgets at the Instituto Cervantes, head of culture at the Spanish Agency for International Development Cooperation, as well as General Director of the EOI business school,
School of Industrial Organization
of the Ministry of Industry. He has also been Deputy Director General of Business Innovation, standing out for his promotion of R&D&I through tax deductions and for being a pioneer in the launching of Innovative Public Procurement.

He has written numerous articles, given dozens of lectures throughout Spain and is fluent in Spanish, French and English.

During Manuela Carmena’s term as Mayor of Madrid (2015-2019), he was General Coordinator of the Mayor’s Office, head of the technical services of the City Council. During the same period, he was Chairman of the Board of Directors of Ifema, the Club de Campo and Vice Chairman of the Board of Directors of Madrid Destino, a municipal tourism and cultural action company.

In the following legislature (2019-2023) he served as an opposition councilor in the Madrid City Council.

He currently holds a position as a vocal advisor at the Ministry of Economic Affairs and Digital Transformation of the Government of Spain, where he is responsible for the “Spain Audiovisual Hub” project for the promotion of Spanish audiovisual industries.

He defines himself as an official “of the State”, not “of the Government” of the day.