El español en series/las series en español: Las políticas de fomento e internacionalización del audiovisual.

11 October, 2023
10:00 - 11:00
Sala 1. Palacio de congresos


Guillermo López-Gallego (Spanish Sub. Gen. in the World)


  • Luis Cueto
    Luis Cueto
  • Carlos Rosado
    Carlos Rosado

Fabia Buenaventura (ICEX)
Luis Cuento (Spain Audiovisual Hub)
Carlos Rosado (President Spain Film Commission)

Presentation: The rise of Spanish and the global success of Spanish-language audiovisual.
Luis Cueto

Luis Cueto. Madrid, 1961.

Law degree from the Universidad Autónoma de Madrid and career civil servant with more than 35 years of public service in different ministries (Public Works, Interior, Justice, Labor…). He drafted the statute for public managers during his time at the Ministry of Public Administration.

He has held positions such as director of human resources and budgets at the Instituto Cervantes, head of culture at the Spanish Agency for International Development Cooperation, as well as General Director of the EOI business school,
School of Industrial Organization
of the Ministry of Industry. He has also been Deputy Director General of Business Innovation, standing out for his promotion of R&D&I through tax deductions and for being a pioneer in the launching of Innovative Public Procurement.

He has written numerous articles, given dozens of lectures throughout Spain and is fluent in Spanish, French and English.

During Manuela Carmena’s term as Mayor of Madrid (2015-2019), he was General Coordinator of the Mayor’s Office, head of the technical services of the City Council. During the same period, he was Chairman of the Board of Directors of Ifema, the Club de Campo and Vice Chairman of the Board of Directors of Madrid Destino, a municipal tourism and cultural action company.

In the following legislature (2019-2023) he served as an opposition councilor in the Madrid City Council.

He currently holds a position as a vocal advisor at the Ministry of Economic Affairs and Digital Transformation of the Government of Spain, where he is responsible for the “Spain Audiovisual Hub” project for the promotion of Spanish audiovisual industries.

He defines himself as an official “of the State”, not “of the Government” of the day.

Carlos Rosado

President of the Spain Film Commission

With an extensive background in audiovisual management, in 1998 he created the Andalucía Film Commission, the most important network of filming promotion offices in Spain, and since 2012 he has chaired the Spain Film Commission and has been General Secretary of RTVA and director of Andalusia for the Lavinia and Vértice 360º groups, among others. He was also a member of the Working Group that prepared the Draft Bill of the Andalusian Audiovisual Council.