With a degree in Audiovisual Communication, Irene Lara has almost 30 years of experience in the audiovisual industry. Throughout her career at Atresmedia, she has worked in different departments, which has given her a global and strategic vision of the sector. Her work has been characterized by a constant focus on creativity, transversal strategy and innovation.
She currently heads the Content Marketing team, where she is responsible for the planning and implementation of promotional strategies for the premieres of Antena 3, laSexta and other channels in the group. Her experience has allowed her to work closely with players from all over the industry: media agencies, creative agencies, production companies and all the different departments of the Atresmedia Group, consolidating her ability to generate effective and impactful campaigns.
Born in Madrid, Irene is also passionate about travelling and the arts: cinema, literature and, above all, good TV series and programmes.
