';
Image module

AN INITIATIVE OF
SOUTH SERIES INTERNATIONAL FESTIVAL
MINISTRY OF FOREIGN AFFAIRS, EUROPEAN UNION AND COOPERATION

logoMinisterioBlanco

Spanish in series/
Spanish series

International meeting of series makers to expand markets and reach of Spanish-language series
CADIZ, FROM OCTOBER 6 TO OCTOBER 12
Image module

The emergence of streaming as a universal distribution vehicle and the consolidation of platforms -many of them American-owned and operated- have brought about a profound transformation of the role played by languages in the international circulation of series.

The streaming phenomenon coincides with an unprecedented boom in the creation and production of Spanish-language series. An industry with highly dynamic production centers in Spain, Colombia, Mexico, Argentina and, to a lesser extent, Chile and Peru. And with a production that we can estimate between 120 and 150 Premium series with the intervention of the platforms and with a prominent role of the television channels.

The success of Spanish-language series such as La casa de papel, Élite and Pálpito has created a new situation that requires a more detailed knowledge and a better use of their international diffusion.

The phenomenon of the creation and production of premium series in Spanish is also gaining ground in the United States. 2022 was a landmark year with the creation of VIX, the first global platform for Spanish-language series with the alliance between Televisa (Mexico) and Univision (United States).

After two editions in seminar format, El español viaja en series takes a leap and becomes an International Meeting El español en las series/Las series en español is integrated into the program of the South Series International Festival and brings together experts, actors, writers, producers, distributors and public policy makers to address the issue from two points of view: the promotion of Spanish and the scope of audiovisual creation, production and distribution.

A joint initiative of the South Festival Internacional de Series and the Ministry of Foreign Affairs, Cooperation and the European Union, El español en las series/Las series en español is offered as a tool to better understand the influence of series in the expansion of the Spanish language and to establish strategies to expand their markets.

To this end, El español en las series/Las series en español 2023 will bring together an outstanding cast of actors, writers, directors, producers, experts, analysts and politicians from Spain and the Americas.

Program

Image module
Image module

Program

Monday
October 9


09:00-09:15- Village

PROGRAM PRESENTATION

Presenting:
Guillermo López Gallego, Deputy Director General for the Promotion of Spanish in the World
Joan Álvarez, Director of the South Series International Festival

09:15-10:00 Village
A Coffee with
THE SUCCESS OF THE SPANISH-LANGUAGE SERIES. THE TESTIMONY OF A CREATOR.
Daniel Écija talks with Natalia Marcos

17:00-18:00 Room 1
Campus
WHY DO WE MAKE SERIES?

Presents:
Javier Olivares, Writer and showrunner

Moderator:
Pomeroy Brute

Tuesday
October 10

09:00-09:15 Village
A coffee with
MAKING SERIES IN SPANISH IN THE UNITED STATES

A dialogue between José Luis Acosta, writer and producer and Guillermo Escalona, writer, director and producer.

17:00-18:00 Room 2
Campus
THE IMPORTANCE OF ACTORS AND ACTRESSES IN THE RATING OF SPANISH-LANGUAGE SERIES

Participants:
Yolanda Serrano and Eva Leira
Casting Directors

Moderator:
Eva Cebrián, Producer and member of the South Series Advisory Committee

Wednesday
October 11

09:00-09:45 Village
Presentation
THE RISE OF SPANISH AND THE GLOBAL SUCCESS OF SPANISH-LANGUAGE AUDIOVISUALS

Guillermo Escribano, General Director of Spanish in the World.


Presents
Joan Álvarez. Director of the South Series International Festival

10:00-11:00 Room 1
Spanish series
POLICIES FOR THE PROMOTION AND INTERNATIONALIZATION OF THE AUDIOVISUAL SECTOR

Participants:
Fabia Buenaventura, Head of Invest in Spain Department ICEX
Luis Cueto, Spain Audiovisual Hub
Carlos Rosado, President Spain Film Commission

Presents:
Guillermo López Gallego, Deputy Director General for the Promotion of Spanish in the World

11:00-12:00
Room 1 Spanish series
CREATING AND SELLING SPANISH-LANGUAGE SERIES FROM LATIN AMERICA

Participants:
Max Sanguine (Big Cat)
Paco Cordero (BTF)
Manolo Cardona Gastón Duprat (Tel. Abierta)

Moderator: Luis Alegre

13:00-14:15 Room 1
Spanish series
THE MAP OF THE WORLD OF SPANISH-LANGUAGE SERIES

Participants:
Conchi Cascajosa, Carlos III University and RTVE Board of Directors
Gloria Saló, GECA
Diego Moldes, writer

Presents:
Joan Álvarez. Director of the South Series International Festival

17:00-17:50 Room 1
Spanish series
WHAT STORIES WE CREATE AND HOW WE WRITE SPANISH-LANGUAGE SERIES

Participants:
Virginia Yagüe, writer
Leonardo Padrón, writer
Carla Guimarães, writer
Ramón Salazar, writer

Moderator:
Laura Muniozguren, Technical Advisor to the Directorate General for Spanish in the World

17:50-18:00 Room 1
Spanish series
CLOSING REMARKS BY GUILLERMO ESCRIBANO AND JOAN ÁLVAREZ

Image module
logo