South International Series Festival presents the line-up for its second edition and announces news on its programming

South International Series Festival presents the line-up for its second edition and announces news on its programming

The poster for the second edition is an original design by international artist Okuda San Miguel.

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The festival, which will bring together the public and the industry and will set the trends in series for the coming season, has become a European benchmark and has France as its guest country.

Cadiz, June 28, 2024. South International Series Festival has presented in Cádiz the image of the poster of its second edition, designed by Okuda San Miguel. In addition, those responsible for the event have advanced its main lines of programming.

With the presence of Joan Álvarez, Director of South International Series Festival; Okuda San Miguel, author of the poster of the second edition of the South International Series Festival; Arturo Bernal, Minister of Tourism, Culture and Sport of the Junta de Andalucía; Vanesa Beltrán, Deputy of Culture of the Provincial Council of Cádiz; Teófila Martínez, President of the Port Authority of the Bay of Cádiz and Bruno García, Mayor of Cádiz.

For six days, from October 25 to 31, the capital of Cadiz will host the premiere of the big titles of the series season in 2025. And it will do so hand in hand with its protagonists in an event that promotes business for the industry and brings the general public closer to their idols.

“The Andalusia of the series is entering a Hollywood moment”, said in his speech the director of the event, Joan Álvarez, who highlighted the character of South as a European festival of entirely competitive series with a jury of the highest prestige.

The poster for this second edition proposes “a scene where the nature of Cádiz and the audiovisual world merge, creating a portal or channel that invites you to explore these possible universes of cinema,” explained Okuda San Miguel.

The artist will also star, around the dates of the festival, in a large-scale intervention that will bring a special touch to the life of the city. Specifically, some of his brushstrokes from the South International Series Festival poster will be part of the new exterior image of the port’s Warehouse Number 1. Along with this, Okuda San Miguel will offer other surprises that will accompany the South in its second edition.

Óscar San Miguel Erice, known artistically as Okuda San Miguel, is a Spanish sculptor, painter and designer specialized in urban art. His works, which can be seen in the streets of much of the world (India, Japan, Chile, United States…), are characterized by their large scale and use of geometric shapes and bright colors. This style has established him as one of today’s most celebrated urban artists.

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After congratulating Okuda for his work, Arturo Bernal, Minister of Tourism, Culture and Sport of the Junta de Andalucía, has pointed out the relevance achieved by South International Series Festival in only one edition.. “Andalusia is one of the audiovisual powers and this festival opens a huge door to attract more productions, to inspire new projects and stimulate collaboration with national and international partners,” said Bernal, also highlighting our own productions: “They tell our stories and they are told from here. These are 100% Andalusian-made projects, which carry the Andalusia brand very far”.

Bernal stressed that “the event is a powerful attraction, not only for culture, but also in a very important way for tourism, becoming an ally to attract visitors to Cadiz in the fall season”.

Vanesa Beltrán, Deputy of Culture of the Provincial Council of Cádiz, has emphasized the desire that the province has to bring out the talent because “Cádiz is not only beach, but also culture, history, gastronomy and sport. This city is going to be positioned within the audiovisual industry at international level and that is why from the Diputación de Cádiz we are available to all production companies so that the entire province continues to be stage and audiovisual set. Last year 32 shootings were made only in the capital.

In his speech Teófila Martínez, President of the Port Authority Bay of Cadiz has announced that the artist Okuda will make a mural in the ship 1 of the port that will have a first phase and that little by little will be extended its design because “what is good for Cadiz is good for its port and there are many creators of series and documentaries that request the space of the port to shoot their productions”. He also added that “the first steps for the integration of the port and the city, but we want it to be not only a physical integration, but also a social, cultural and economic one.”.

The Mayor of Cadiz, Bruno Garcia, concluded by thanking all the people who made the festival possible and giving as an example the work done by Womack. Garcia has also extended his thanks to all the administrations that were part of South at the institutional level because “the impact was positive and the illusion that we had became a reality. The city of Cadiz turned to the festival generating an economic impact but also social and cultural”.

Cadiz, the audiovisual capital

Cadiz will once again look to Andalusia but also to Spain and the rest of the world to tell what is being done in the series, to promote the meeting and commercial exchange, to strengthen the audiovisual cultural industry and also to talk to the public, give them unique moments in which to share their love for the series and celebrate the good health that the sector enjoys with its protagonists.

The first edition of the Festival made clear the potential of the province of Cadiz as a destination for filming and audiovisual productions, in line with the strategy of the territory to develop the cultural industry linked to tourism and the economy of the province. Data on activities for the industry from the last edition were a success: 38 activities were held with 120 speakers and 57 screenings involving 18 platforms from eleven countries. This year the forecasts point to overbooking in the city of Cadiz, since the demand for national and international accredited industry considerably exceeds that received in 2023, which was already a success.

The Andalusian community has become the reference territory for the filming of series and movies in the south of Europe. Andalusia is today, one of the most important natural sets of the continent, and also has perfect conditions as an attraction for the creative and cultural nomads of the world.

Innovative programming for industry and the public

Premieres of productions, reference players, season previews, specialized sessions for the industry, one-on-one meetings between agents, producers, distributors and platforms, university campus and many other attractive contents will be present at the second edition of South International Series Festival.

In addition, the Andalusian audiovisual sector will have its own section, “SUR”, to showcase some of the reference series with Andalusia as a privileged enclave of audiovisual creation, productive fabric and stage for international productions. And “SOUTH BOOST” Work in Progress section for the Andalusian audiovisual sector.

The festival will be attended by actors, screenwriters, producers and analysts from Europe, Latin America and the United States.

In addition, this year France will be the guest country. And it will renew collaborations with Mediaset España as media sponsor and with Mediterráneo Mediaset España Group and Movistar Plus+ as collaborating platforms.

One of the new collaborative developments is the agreement with
an organization that preserves and promotes the craft of screenwriting in Hollywood, and we will be able to count on one of its selected screenwriters who will give a masterclass during the festival.

The public will have the opportunity to enjoy the most anticipated series and be close to their idols on the red carpet, thanks to the varied programming of premieres, season previews, unpublished gems, presentations and national and international exhibitions.

The registration period for both industry professionals and specialized press will begin in the next few days.

South Series is a private initiative, co-financed by the Feder Andalucía 2021-2027 Program and the Junta de Andalucía, with the City Council of Cádiz and the Diputación de Cádiz as official entities. It also counts with the participation of Mediaset España as media sponsor, Movistar Plus+ and Autoridad Portuaria de la Bahía de Cádiz as sponsor, and with the collaboration of Canal Sur Radio and Television.


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Fabián Barrera